Our Management Team
With 20+ years of experience supporting Nordic companies across Asia, NordAsia helps businesses navigate market expansion, sourcing, supply chain management, and operational transformation. Our local teams combine regional expertise with hands-on execution to turn business objectives into practical results.

Victor Lu
Partner
Victor has over 10 years of supply chain management experience across Greater China and Southeast Asia.
His expertise covers sourcing, supplier management, logistics, production planning, sustainability, and quality management, with extensive experience supporting supply chain operations across the region.
Victor holds a Master of Science in Engineering Business Management from The Hong Kong Polytechnic University and a Bachelor of Management Studies in E-Business from the University of Waikato, New Zealand.

Celia Zhang
Partner
Celia has over 10 years of experience in Asia market entry and exit, supply chain management, sustainability and ESG, as well as project management with a focus on organizational transformation.
She is a GRI Certified Sustainability Professional with extensive experience supporting companies in navigating market expansion and operational transformation in Asia.
Celia holds a Master of Science in International Project Management from the University of Strasbourg, France, and a Bachelor’s degree in Economics from Guangdong University of Foreign Studies, China.

Tribhuan Verma
Associate Partner
Tribhuan has over two decades of professional experience across consulting firms and multinational companies, including Philips, TCL, and Tata.
He has extensive experience overseeing project delivery across Asia, with specialized expertise in steel fabrication and high-precision components, as well as a proven track record in the consumer electronics and telecommunications equipment sectors.
He holds a Bachelor of Commerce from North-Eastern Hill University and a Master of Business Administration from Assam Institute of Management in India
