Accelerating Private Label Launch and Sourcing Excellence for a European Electronics Retailer

The Opportunity

Launching a Private Label Sourcing Operation in Asia

Our client, a European electronics retailer, wanted to expand its private label business and build a more structured sourcing operation in Asia. At the time, the company mainly worked through distributors and had limited direct experience managing suppliers in China. There was also no local sourcing team in Asia to support supplier selection, sampling, packaging development, or day-to-day supplier coordination.

So we joined to help build the sourcing operation from covering supplier sourcing, operational setup, and ongoing procurement support.

OUR SOLUTION

Project Background

The project started with identifying suitable product categories and sourcing opportunities for the client’s private label business.

Our team supported: Supplier identification, evaluation, sampling, testing, and packaging development across China.

Beyond supplier sourcing, we also helped establish the operational processes needed to support long-term procurement activities in Asia.

This included coordinating sourcing workflows, logistics follow-up, payment processes, supplier communication, and ongoing reporting with the client’s procurement team.

As the sourcing operation expanded, we continued supporting day-to-day supplier coordination and sourcing development across both China and Southeast Asia.

The RESULTS

Building a Stronger Sourcing Foundation in Asia

The project helped our client successfully launch multiple private label products while building a more diversified supplier network across Asia. With a more structured sourcing setup and closer supplier coordination in place, the client was better prepared to manage future procurement and product development activities in the region.